During the World Cup O2 were tracking the amount of text message data sent during the England matches. Not all messages sent during this time were solely about the game, but you can clearly see on the graphs below when something happened worth talking about there was a definite spike in traffic.
For example, on the first game against the USA when Gerrard scored there was a period between the goal and the peak reaction when messages averaged over 3,000 per second. That’s alot of things to happen per second!
The following shows how the time expands and compacts based on the amount of traffic during each match. In the second game against Algeria you can see hardly anything got a reaction. The score was 0-0 and the match to watch wasn’t very exciting, except at the end Rooney made a comment to the camera and network traffic went crazy.
The final graph is a comparative look at the traffic over all 3 matches. We can see from this graphic when something significant happened during the match there was a traffic spike, and another at the end when the match finished.
Though the end spike was probably everyone working out which pub to go to!
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